How it works
Diagnose
We pick one of your top landing pages that has the biggest potential for improvement. I conduct research about your customers and combine it with my knowledge from past winning tests to create a new version.
Build
The new page keeps your core offer intact but improves the presentation, structure, and messaging to perform better. My team designs and develops it within 10 days after your payment.
Test
We run it against your current page in a controlled A/B test with paid traffic. We agree on the metrics and thresholds beforehand to make everything clear. If it starts to lose badly, we can turn it off so there is no risk.
Trusted by
Get a landing page that converts +10% better or your money back
Proven with your paid traffic via an A/B test
Based on my 8+ years in CRO
I take on all the risk
Book a call
Get a landing page that converts +10% better or your money back
Proven with an A/B test. Based on my 8+ years in CRO. I take on all the risk.
Based on my 8+ years in CRO
I take on all the risk
Book a call
Trusted by
Trusted by
How it works
Diagnose
We pick one of your top landing pages that has the biggest potential for improvement. I conduct research about your customers and combine it with my knowledge from past winning tests to create a new version.
Build
The new page keeps your core offer intact but improves the presentation, structure, and messaging to perform better. My team designs and develops it within 10 days after your payment.
Test
We run it against your current page in a controlled A/B test with paid traffic. We agree on the metrics and thresholds beforehand to make everything clear. If it starts to lose badly, we can turn it off so there is no risk.
Recent results
Me vs. a CRO agency
Why not just hire an agency?
Why not just hire an agency?
Working with me
Typical CRO agency
Who does the work
Who does the work
Me
Me
Me personally, with 8+ years in CRO, plus my design and dev team
Agency
Agency
Seniors sell the project, junior staff do the work
Pricing
Pricing
Me
Me
One fixed price: €2,500 per page rebuild
Agency
Agency
Monthly retainers and long contracts
Risk
Risk
Me
Me
+10% lift or your money back. I take on all the risk
Agency
Agency
You pay whether the tests win or not
Speed
Speed
Me
Me
Your new page is designed and built within 10 days
Agency
Agency
Weeks of onboarding and audits before anything ships
Proof
Proof
Me
Me
An A/B test with your paid traffic, metrics agreed upfront
Agency
Agency
Reports and slide decks full of “learnings”
Communication
Communication
Me
Me
A direct line to me
Agency
Agency
Account managers in between
What people say
What people say
"Friedolin is one of the few people I will always want to recruit for my projects. You won't find a brighter, more dedicated or results driven CRO in Berlin."
Malcolm
Growth Lead
Recommendation
"Friedolin has a very structured approach which has resulted in a lot of wins at GoStudent. 100% the best CRO I have worked with.”
Sai
Senior Growth Marketer
Recommendation
"Friedolin built a CRO program that significantly improved the visit-to-lead and lead-to-sale conversion rates."
Rash
Senior SEO
Recommendation
"Friedolin is one of the few people I will always want to recruit for my projects. You won't find a brighter, more dedicated or results driven CRO in Berlin."
Malcolm
Growth Lead
Recommendation
"Friedolin has a very structured approach which has resulted in a lot of wins at GoStudent. 100% the best CRO I have worked with.”
Sai
Senior Growth Marketer
Recommendation
"Friedolin built a CRO program that significantly improved the visit-to-lead and lead-to-sale conversion rates."
Rash
Senior SEO
Recommendation
Page rebuild
Page rebuild
€2,500
€2,500
A custom, conversion-optimized landing page.
A 10% lift in visit-to-lead with a lead-to-sale guardrail, proven in the test, or your money back. I take on all the risk.
A custom landing page optimized for conversions.
A +10% lift in visit-to-lead, proven in the test, or your money back.
I take on all the risk.
Book a call
Book a call
The guarantee in plain terms
The guarantee in plain terms
The landing page is yours the moment we finish it. Then we run the A/B test with up to 3 iterations (at my discretion). When the testing is finished, you either have a new landing page that converts +10% better than your original page or you get a full refund.
Why am I willing to take all the risk?
I’m confident in my abilities, and I’m selective about who I work with. Not everyone is eligible for this service. I only offer it when I’m sure there is a great opportunity for a win-win.
What do I actually get for €2,500?
A custom, conversion-optimized landing page, plus the A/B test that proves whether it beat your current page or not.
How do you measure the lift?
A controlled A/B test on your own live paid traffic, your current page against mine. We agree on the metrics beforehand, e.g., visit-to-lead with lead-to-sale as the guardrail. You see the result in the testing platform, so it is verified.
What if it does not hit 10%?
We keep iterating, up to 3 versions. If none of them clear a 10% uplift in visit-to-lead, you get your money back.
Do you need access to my site?
No. We will build it on a standalone landing page and simply integrate it with your subdomain, CRM and pixels to ensure the tracking stays consistent.
Are there any other costs?
No. We will use your existing ad budget for the paid traffic and simply send 50% of it to the new page and 50% to the original.
How long does this take?
We will have the new page live 10 days after your payment. The A/B test takes 2-4 weeks depending on your traffic and if we want to run more iterations.
Is this a retainer?
No, this is a one-time project. If you are happy with the results afterwards and want to keep improving your site, I do offer an ongoing CRO program, but that is an optional and separate service.