Grow your lead gen business with CRO
Grow your lead gen business with CRO
Grow your lead gen business with CRO
I’ll build you a successful A/B testing program
I’ll build you a successful CRO program
Then I’ll train your team to take it over
No endless retainers
No endless retainers
Book a call
Trusted by
Trusted by
Track record
Track record
€12M+
Revenue generated for clients
300+
A/B tests run
8+
Years of experience in CRO
Reviews
I’ve had the pleasure of working with Friedolin for the past year and he has consistently impressed me with his analytical and data-driven approach to CRO. Friedolin did in-depth research, identified the right opportunities, and turned them into experiments that delivered strong results and meaningful conversion uplifts.
Engin Yilmaz
Performance Marketing Director, GoStudent
I’ve had the pleasure of working with Friedolin for the past year and he has consistently impressed me with his analytical and data-driven approach to CRO. Friedolin did in-depth research, identified the right opportunities, and turned them into experiments that delivered strong results and meaningful conversion uplifts.
Engin Yilmaz
Performance Marketing Director, GoStudent
I worked with Friedolin for the best part of six years at CareerFoundry. When I joined, he was the only marketer in the building. By the time we were done, the company had grown from just over €1 million in revenue to somewhere around €25 million, and he was a big part of why.
Edward Wood
CMO, CareerFoundry
Friedolin is extremely structured and always backs his thinking with data. His research, hypotheses and experiment plans were clear and easy to follow. He improved the performance of our hero Google Ads landing page for Online Tutoring across 7 languages. This drove a double-digit reduction in CAC further down the funnel.
Lukas Fasching
Marketing Director, GoStudent
Case studies
Case studies
Services
Services
CRO audit
Research into your customers and funnel, then a detailed report on the highest impact opportunities. You’ll know exactly what to change or test to improve conversions.
20+ actionable improvements
CRO audit
Research into your customers and funnel, then a detailed report on the highest impact opportunities. You’ll know exactly what to change or test to improve conversions.
20+ actionable improvements
CRO program
I’ll build you a CRO program that delivers wins, insights, and a positive ROI. Once setup I’ll help you train or hire an internal team to keep it running without me. It takes 6-12 months.
1 to 4 A/B tests a month
CRO program
I’ll build you a CRO program that delivers wins, insights, and a positive ROI. Once setup I’ll help you train or hire an internal team to keep it running without me. It takes 6-12 months.
1 to 4 A/B tests a month
I worked with Friedolin for the best part of six years at CareerFoundry. When I joined, he was the only marketer in the building. By the time we were done, the company had grown from just over €1 million in revenue to somewhere around €25 million, and he was a big part of why.
Edward Wood
CMO, CareerFoundry
How it works
How it works
01 / Research
Including: Heuristic and competitor analysis, review mining, surveys, polls, heatmaps, ads and funnel analysis, user interviews, session recordings, market research, personas, brand audit, and site-speed testing.
Including: Heuristic and competitor analysis, review mining, surveys, polls, heatmaps, ads and funnel analysis, user interviews, session recordings, market research, personas, brand audit, and site-speed testing.
02 / Planning
Based on the research and your business goals, I’ll create hypotheses and prioritize them into strategic quarterly roadmaps. This process helps us focus on solving the top problems preventing visitors and leads from converting.
Based on the research and your business goals, I’ll create hypotheses and prioritize them into strategic quarterly roadmaps. This process helps us focus on solving the top problems preventing visitors and leads from converting.
03 / Testing
From mockups to final designs and development, you stay informed and give feedback throughout. I’ll monitor tests, analyze results, and report on learnings.
From mockups to final designs and development, you stay informed and give feedback throughout. I’ll monitor tests, analyze results, and report on learnings.
Recommendations
Recommendations
"Friedolin is one of the few people I will always want to recruit for my projects. You won't find a brighter, more dedicated or results driven CRO in Berlin."
Malcolm
Growth Lead
Recommendation
"Friedolin has a very structured approach which has resulted in a lot of wins at GoStudent. 100% the best CRO I have worked with.”
Sai
Senior Growth Marketer
Recommendation
"Friedolin built a CRO program that significantly improved the visit-to-lead and lead-to-sale conversion rates."
Rash
Senior SEO
Recommendation
"Friedolin is one of the few people I will always want to recruit for my projects. You won't find a brighter, more dedicated or results driven CRO in Berlin."
Malcolm
Growth Lead
Recommendation
"Friedolin has a very structured approach which has resulted in a lot of wins at GoStudent. 100% the best CRO I have worked with.”
Sai
Senior Growth Marketer
Recommendation
"Friedolin built a CRO program that significantly improved the visit-to-lead and lead-to-sale conversion rates."
Rash
Senior SEO
Recommendation
About me
About me
My name is Friedolin, I'm a Senior CRO with 8+ years of experience, skilled at creating CRO programs for lead gen companies that result in winning tests, increased revenue, and valuable insights.
My name is Friedolin, I'm a Senior CRO with 8+ years of experience, skilled at creating CRO programs for lead gen companies that result in winning tests, increased revenue, and valuable insights.